April 22, 2024, by uazawm

On trial: J. Walter Thompson – Advertising America

We are pleased to bring you trial access to J. Walter Thompson – Advertising America
These company archives explore 100 years of advertising, consumer and cultural history
The records provide insights into the creating of advertising campaigns for some of the world’s biggest brands such as Kellog, Kodak and Kraft.
Amongst the highlights are market research into a number of products, insights into campaigns from conception to publication, and a look at the JWT company culture through its staff newsletters.
This trial runs until Sunday 19 May 2024. 
Please send your feedback to the Libraries Collections team.
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