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June 7, 2017, by Elizabeth Smith

Live The Go: Living and Breathing Entrepreneurship

“I begin with an idea and then it becomes something else” – Pablo Picasso

At The Ingenuity Lab, no day is the same and every member has a different story.  As a group, we support each other, collaborate and have fun while doing so; creating a melting pot of ideas.

This week, we’ve turned our attention to Ingenuity Lab member Hara Two. Hara is one of the talented Ingenuity Lab members who has his own office based at The Ingenuity Centre, next-door to The Ingenuity Lab. We caught up with our neighbour to find out a bit more about Live The Go life now he is settled in…


Full name: Hara Two

Age: 32

Nationality: Indian

Company: Live The Go

live the go, live the go branding

What did you study at The University of Nottingham?

I did a Masters in Business Administration (MBA), and graduated in 2012.

What made you want to be an entrepreneur?

I started being an entrepreneur from around the age of 18. Since then, I’ve learnt effective risk-management, the skills to lead projects, visions and ideas, and have accepted entrepreneurship as my career path.

The common misconception is that working for yourself means you can ‘be your own boss’. However, I try to treat each of my customers in each of my business ventures as the boss. A business idea is nothing without clients, after all!

Hara, Hara Two, Live the Go, Ingenuity Centre, Ingenuity Lab

Just one of the many exciting features in the Live The Go office!

What is your business concept?

On-demand cabs, on-demand food and on-demand movies have all revolutionized the way we live. And now we are here to make something that will shake things up in the world of transport!

Live The Go aims to implement an automated, IT-based, on-demand public transportation system. The aim is to make the system more efficient for transport operators and more flexible for commuters.

What stage are you currently at in setting up your company?

The product and service was officially launched in February at The Ingenuity Centre. We are currently in discussions with a leading public transport operator to start trials and set the wheels in motion (if you pardon the pun!).

The product is now fully developed, and is able to provide a package with the solutions to on-demand public transport in any city.

Our first trials should be starting by August 2017. This will be finalised once the initial discussions with our clients are complete.

Hara, Hara Two, Live the Go, Ingenuity Centre, Ingenuity Lab

From the Live The Go office, there is an amazing view of Jubilee Campus!

What challenges have you faced during the process?

Challenges present a great opportunity to learn – and we have had so many!

These have ranged from having to develop the system in a small time-frame, to managing the technology when new advancements are unexpectedly injected into the market. Finding the right human resource structure was also a bit of a roller-coaster ride.

How has being an Ingenuity Lab member helped you?

The Ingenuity Lab is the heaven in my work life! Whenever I work in there, its a stress relief being with like-minded entrepreneurs who work with great visions and plans. The mentors are a great support at each stage of business.

Also, it’s always great to share what we learned from our challenges in business, because it helps others in their future challenges.

Hara, Hara Two, Live the Go, Ingenuity Centre, Ingenuity Lab

Live The Go are set to transform the transport industry on a global scale!

The marketing intern – Luke Sikuade – we got through The Ingenuity Lab Internship Scheme was an added advantage, as it really helped boost our social media presence.

What are your goals for the rest of 2017?

We want to be the first choice for our customers, and grow the project to a stage where more companies partner with us with a single mission to achieve our visions.

Also, we are planning to go global and expand from our UK base. Europe and Gulf countries are our initial target of expansion. Our support from Department for International Trade through the Global Entrepreneur Program will help us make the journey to globalisation smoother.


Watch this space… We think Live The Go will be shaking things up in the transport world very soon! Make sure you follow Live The Go on Twitter to get live updates on their progress and achievements.

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