What R we talking about? Pandemics and numbers

The Covid-19 pandemic has brought us many new words and phrases, words and phrases that are reshaping our lives, such as ‘social distancing’, furlough, WFH (working from home), which I always read as WTF, zoom meetings, PPE and so on. It has also brought with it lots of numbers and graphs and other mathematical and/or …

Pandemic landscapes: Peaks and tunnels, waves and plateaus

Since the beginning of the Covid-19 pandemic I have collected metaphors used to talk about it. First there were metaphors for the virus and for what to do about the spread of the virus and so on. Then there were metaphors of lockdowns, confinement and imprisonment but also more hopeful ones of journeys. Now metaphors …

Pandemic poetry

In a post about songs in the times of coronavirus we said that there weren’t a lot of poems around yet. We only mentioned “Lockdown” by Simon Armitage… But things are changing – and I only and only vaguely looked at the poems written in English, here in the UK or elsewhere. For example, Gemma …

Science, sanity and sanitation

Lots of things keep happening in this pandemic… Two things, in particular, happened over the last couple of days, which made me and many others sit up and think. The membership of SAGE, the Scientific Advisory Group on Emergencies, was revealed at last, and we heard that Dominic Cummings attended meetings. At the same time, …

Our pandemic future: A metaphorical exploration

We have reached a point in the pandemic when many people are beginning to yearn for a return to normal life, beyond lockdowns, confinements or sheltering in place. Ed Yong, the renowned science writer, has written some great pieces for The Atlantic on the pandemic. The latest one is called “Our Pandemic Summer” (15 April) …

Being on a journey while staying at home: More about corona metaphors

Yesterday afternoon, I talked to somebody about coronavirus metaphors, which ones were good, which ones were bad etc. Of course, we discussed war metaphors. But I also said that people seem to have overlooked another, less conspicuous metaphor, the ‘journey’ metaphor. The journey metaphor is an important example of a ‘conceptual metaphor’ in Lakoff and …

Silence, songs and solace: Music in the time of coronavirus

This post is jointly authored by Brigitte Nerlich (University of Nottingham), Martin Döring (University of Hamburg) and Pernille Bogø Jørgensen (University of Lancaster) *** Almost two decades ago, Martin Döring and I did a project on ‘the social and cultural impacts of foot and mouth disease’. Foot and mouth disease is an infectious and sometimes …

Controlling covid19: Where science meets policy

This is a GUEST POST by Abigail Woods, Professor in the History of Human and Animal Health, King’s College London. Since covid19 control shot up the agenda just over a week ago there has been an ongoing stream of commentary about how ‘the science’ connects up with ‘the policy.’ Many people seem to be struggling …

Metaphors in the time of coronavirus

On Sunday, 15th March, Kenan Malik wrote an article on metaphors for The Observer. This was inspired by Matthew Cobb’s new book on The Idea of the Brain which delves into the many metaphors of and for the brain that have been used over time. I have just started to read that book – a …

Flattening the curve to curb an epidemic

In my last blog post I noted the sudden appearance and wide spread of phrases like ‘flattening, stretching, extending, pushing down, drawing out the curve’ and/or the epidemic, meaning that if we can delay or slow down or ‘lower’ the peak of the epidemic for a while and make ‘it’ less steep, we can buy …