Customer Stickiness: getting customers to come back, buy more and recommend you to others
17 April, 2012
Speakers: Duncan Shaw, Nottingham University Business School and Linda Frier, Coalesco Accountants Post by Francine Pickering, Ingenuity. Give customers a remarkable experience. Be always useful to your customers. Make your customers’ lives easier. These three principles of keeping customers sticking close to you were presented by Duncan Shaw and wholeheartedly backed up by Linda Frier’s …
Ingenious or Irrelevant?
10 April, 2012
Can alliances between small and medium sized businesses (SME’s) and higher education institutions (HEI’s) really add value to both parties or are their worlds so far apart they are irrelevant to each other? Over the last decade, staff at the University of Nottingham and many other UK HEI’s have progressively developed their skills, capabilities and …
Castles and Factories
5 April, 2012
Just as castles provided the source of strength for medieval towns, and factories provided prosperity in the industrial age, universities are the source of strength in the knowledge based economy of the twenty‐first century. – Lord Dearing, former University of Nottingham Chancellor. For me that seems like a good way to open my first …
Maximising the Commercial Impact of Design
1 April, 2012
Post by Francine Pickering, Ingenuity Workshop, 30th March 2012, review Thomas Edison created the electric light bulb and then wrapped an entire industry round it. Without his ability to understand how people would want to use his invention, it would simply be a gimmick and the novelty would soon have worn off. The importance of …
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