CCTV and the race for soft power

By Dr. Xiaoling Zhang, Head of Contemporary Chinese Studies at the University of Nottingham Ningbo China, Associate Professor in Chinese Studies at the University of Nottingham. The Chinese official media outlets, especially the “Big Four” as Yang Jiechi the State Councillor calls them — Xinhua News Agency, Central China Television (CCTV), China Radio International (CRI), …