August 3, 2016, by Lindsay Brooke
Uncovering the invisible with Artcode technology
Artcode technology gives a voice to portraits of Latin-American people living in the UK
The exhibition is a photographic collaboration between British-Mexican photographers Pablo and Roxana Allison focusing on the diversity of backgrounds and life stories of Latin-American people living in the UK. While Latin Americans contribute economically and culturally to the shaping of British society, they remain unrecognised as an ethnic minority in law. The photographic project aims to shed light on this multi-ethnic group and to support and progress official recognition of this community.
Through an experiment with the Artcodes technology designed by researchers based in the Horizon Digital Economy Research Institute at The University of Nottingham, you not only meet members of the Latin American community through this series of striking portraits but also hear them tell their stories.
Artcodes is an image recognition technology that allows you to create beautiful machine readable markers. By pointing your smart phone or tablet at an image you can unlock hidden digital content.
Bespoke Artcodes were designed for this exhibition taking inspiration from the outline of the countries of the people portrayed.