April 11, 2012, by Fraser
Prestigious award nomination for Periodic Table of Videos
As if the University’s Periodic Table of Videos wasn’t successful enough already, the series has now been nominated for a top internet award. The Webby Awards honour excellence on the internet – and the Periodic Videos have fought off tough competition to make the final five of the reality video category.
The Periodic Table of Videos, which are the brainchild of University of Nottingham film maker Brady Haran and his team, are designed to make chemistry as interesting as possible – and it looks like they’ve succeeded. From etching the Queen’s portrait onto a diamond to Ozone insights on Bondi Beach, the series has covered every element in the Periodic Table and much more besides.
The videos have been a big hit with viewers flocking to the YouTube channel in their tens of thousands. Despite the success of the videos, the award isn’t in the bag just yet thanks to high profile competition from the likes of Discovery Channel, Getty Images, National Film Board of Canada, and Yahoo!
Because of the nature of those nominated, The New York Times dubbed the Webby Awards the ‘Internet’s highest honour’. And even a nomination is a newsworthy achievement given that this year’s awards received nearly 10,000 entries from over 60 different countries.
How to vote
Academy judges Twitter co-founder Bix Stone, Instagram founder Kevin Systrom and musician David Bowie will choose the Webby winners, but there is also an online vote to decide who takes him The Webby People’s Voice Awards. You can vote for the periodic videos in the reality video category until Thursday 26 April and there’s a full list of the nominees on the Webby Awards’ website.
Winners will be announced on Tuesday 1 May and presented with their awards at the Hammerstein Ballroom in New York City on Monday 21 May.
To give a flavour of the Periodic Table of Videos, the latest offering celebrates the Queen’s diamond jubilee – by etching her portrait onto a diamond: