February 29, 2012, by Fraser
Nottingham Director named ‘International Brand Master’
Emma was named ‘2011 International Brand Master’ for her ability to implement a global brand strategy and increase profit and market share through innovative tactics.
Since arriving at the University in 2009 as Director of Communications & Marketing, she has led in-depth creative and sustainable strategies and tactics as well as significantly increased enrolment during times of major changes in UK higher education. Official application figures for 2012 entry showed that Nottingham was the most popular university in the UK among undergraduates.
“Emma’s achievements are, in a word, stunning,” said Bob Brock, President of the US-based Educational Marketing Group, the sponsor of the competition. “She and her colleagues have shown us all the kind of results that are possible with a strong goal-based marketing strategy and adept social media strategies and tactics.”
The other finalists in this year’s competition were from Purdue University in Indiana and Del Mar College, Texas.
Emma said: “I am absolutely stunned and delighted to accept this award on behalf of the whole team at Nottingham. The judges’ incredible feedback and the sheer level of voting by colleagues has been overwhelming and I am truly honoured to receive the award.”
More information is available from the Brand Manager’s Notebook.
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