22 January, 2016, by Steve Upcraft

Managing Engagement: Enhancing the Customer Experience

The first Ingenuity KnowledgeXchange breakfast event of 2016 brought Dr Liz Evans and Ben Smithwell together to outline their experiences around ‘engagement’ and enhancing the customer experience.  With over 70 local business leaders in the room it was a lively and interesting session.

Dr Liz Evans (Faculty of Arts: Department of Culture, Film & Media) challenged various perceptions around ‘engagement’ and linked them back to the business environment while  Ben Smithwell drew on his many personal experiences as a customer and using them to suggest how to develop appropriate customer strategies within micro and small businesses.

Comments from the audience included:

• Great start to the New Year
• Very logical and very interesting – thank you
• I like the variety of having an academic and business speaker

The next breakfast is entitled ‘Writing your own Success Story’ on 8th March.  For full details and to register click here.

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