December 4, 2023, by UoN School of English

Intern Insights: My Journey as a Copywriter and Digital Marketer

During the summer before my final year at Nottingham, I had the opportunity to work for a remote-based software recruitment company. Initially, I was full of worry; my field of ‘expertise’ was definitely in the realm of entertainment and lifestyle. How would I be able to write for a tech company when I knew scarcely anything about the tech industry?  

Fortunately, my new team were supportive and I was guided through a training process of watching helpful videos and engaging in an online ‘Foundations of Digital Marketing’ course. This support system allowed me to quickly adapt and embrace the world of copywriting and digital marketing! 

A pair of hands types on a laptop computerPhoto by Ben Maffin on Unsplash

One of the first things I learned in this role was the art of producing business-focused content for various channels. I took on the exciting challenge of writing blogs that promoted company events on various social platforms. These efforts not only contributed to our events’ success but also provided me valuable insights into audience engagement and interaction.

My intern journey wasn’t just about writing for the company blog – I had the chance to publish B2B copy on prestigious platforms like Manchester Digital and Medium. In this ever-evolving digital landscape, versatility is important. I expanded my skill set beyond traditional writing by delving into video creation and photo editing. Tools like Canva and Doodly were tricky to use at first, but they soon became essential when promoting the business online. Audiences don’t just want to read – they’re also compelled by visual ads.

A hand holds a smartphone, as the smartphone camera zooms in on a Google Pixel 4a boxPhoto by Daniel Romero on Unsplash

In retrospect, my summer internship was a fantastic experience. It took me from a place of uncertainty to one of confidence in the realms of copywriting and digital marketing.

– Bethan Beddow


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