Eye Movements in Choice
December 2, 2016
They say the eyes are the window to the soul. Here at NIBS we’ve been using the eyes – or at least the way people move their eyes – as a route to understanding what happens when people make decisions. We invited people to the laboratory and recorded their eye movements. We worked on people …
Choosing when to choose (and when not to)
November 14, 2016
Whilst it is crucial to understand what people choose and why, we also want to understand why people come to a decision at a particular time, or after a certain amount of deliberation. When we are trying to understand these questions behavioural scientists tend to run experiments that ask individuals to choose between a number …
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