Choosing when to choose (and when not to)
November 14, 2016
Whilst it is crucial to understand what people choose and why, we also want to understand why people come to a decision at a particular time, or after a certain amount of deliberation. When we are trying to understand these questions behavioural scientists tend to run experiments that ask individuals to choose between a number …
The relationship between preference and choice
April 29, 2016
How should we understand the relationships between people’s preferences, people’s choices, and the values people assign to objects of choice? This was the topic of a recent NIBS mini-workshop which took place between 18 and 20 April 2016 in Potsdam, Berlin. Joining NIBS colleagues from Warwick, Nottingham and East Anglia were colleagues from our international …
Choice Rules and Accumulator Networks by Sudeep Bhatia
September 7, 2015
Decision makers often use sophisticated rules to make their decisions. For example, when trying to evaluate two objects they may look at a single attribute and choose the object that is best on that attribute. Alternatively, they may try to examine all attributes, and then add up these attributes to determine the total desirability of …
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