July 30, 2014, by Suzanne

Why we need behavioural economics

‘It took decades for behavioural economics to break into the mainstream. Now, after just a few years of “bias”, “anchoring” and “nudge”, some critics are already questioning whether it has anything left to offer.’

Chris Starmer, Director of NIBS and CeDEX discusses why we need behavioural economics in ‘The Conversation‘ (published online 28 July 2014)

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