Why this Christmas could be a gift for advertisers
December 17, 2020
How being forced apart by Covid-19 has brought us all closer together Imagine this problem for a moment: you have a brand that you would like to market universally, or a shop that sells many thousands of products across a wide demographic of people. With such a broad market, just who do you target with …
Give it a tug and feel it grow
October 21, 2015
Children and teenagers discovered that you can’t always believe everything you see — or feel — when they were tricked by an illusion as part of a University research project. The study, led by academics in the School of Psychology, used a system called MIRAGE — real-time video capture of the participants’ hand and computer …
How people misunderstand stalking
July 1, 2015
Members of the public have a fixed and faulty view of what stalkers look like, and this has potential implications for victims and court proceedings. That is the finding of research presented by the University’s Dr Simon Duff to the Annual Conference of the British Psychological Society’s Division of Forensic Psychology in Manchester on Wednesday …
Robot in the classroom?
October 1, 2014
With a new generation of digital natives in the classroom, IT in schools is now as commonplace as textbooks and PE kits. But could there be a more radical use for computer technology that could assist in teaching children with profound and multiple disabilities? Researchers at Nottingham have been investigating the use of a humanoid …
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