Assessing subconscious (implicit) perceptions of Blue-Green infrastructure
July 2, 2019
Behaviour has been shown to be predicted by a combination of implicit (subconscious) and explicit (conscious) attitudes and perceptions. Explicit perceptions can be captured through techniques such as questionnaires, interviews, and stated preference tests, that ask respondents to report their attitudes and beliefs. But how can we measure our implicit perceptions, those that are rooted …
