How a Postgraduate Placement added value to our business – insights from Vigence

May 21, 2025, by bbztlg

How a Postgraduate Placement added value to our business – insights from Vigence

Richard Major, Director at Vigence, shares how hosting a postgraduate researcher brought fresh insight, real impact, and mutual value to his business.

Our journey with the University of Nottingham Placements Programme started in autumn 2024 as part of our strategic marketing development programme, and the experience has been truly transformative.

At Vigence, we specialise in delivering innovative dynamics and power platform solutions tailored to drive positive change for small and medium-sized enterprises (SMEs) and advising, mentoring and training staff from all organisations.

A clear and ambitious brief – a fresh start for our marketing journey

We began with a solid foundation but knew our earlier marketing efforts needed to be more forward-thinking and maintainable. After reviewing our marketing plan, The University of Nottingham’s placement programme offered us a unique opportunity to connect with talented individuals who could bring fresh perspectives to the execution of our plan.

As we embarked on this collaboration, our goals for this placement were clear: modernise and streamline our website to reflect our current vision, enhance staff engagement, and refresh our marketing activities for long-term sustainability over the final two quarters of 2024.

The selection process wasn’t easy – every candidate offered had recently completed a MBS specialising in marketing and demonstrated great skills and insight. Ultimately, we chose Meghana Mohankumar, whose detailed planned approach and clear understanding of our needs stood out.

Meghana immediately immersed herself in our company’s mission and values, ensuring that her work aligned perfectly with our goals. She approached the project with enthusiasm, a can-do attitude, and an unwavering commitment to understanding our business’s mission and values. Meghana’s ability to tackle such a broad and multifaceted brief was remarkable.

The impact of Meghana’s work – driving change and delivering results

Meghana’s contributions were substantial and were instrumental in moving our marketing strategy forward. She began by thoroughly understanding our objectives, crafting compelling content and a robust structure for our website. Her dedication and keen insight helped bring our vision and values to life with engaging content and a refreshed structure for our website, giving it a modern and maintainable foundation.

But Meghana didn’t stop there. She also took the initiative to assess and develop our presence on LinkedIn, laying the groundwork for increased online engagement. Additionally, she designed an innovative campaign to reconnect and kick start communication with our customers and contacts, breathing new life into our vital professional relationships. Meghana also engaged in the heavy lifting of organising media shoots and interviews with staff and customers.

Final thoughts – a collaborative and seamless process

The collaboration was both seamless and incredibly rewarding, thanks to the high calibre of postgraduate candidates offered for interview.

The entire experience was straightforward, flexible and well-supported by the University of Nottingham. Meghana’s up-to-date marketing insights and proactive approach enabled meaningful outcomes that are already making an impact. Her efforts have not only brought a renewed energy to our marketing activities but also equipped us with a clear roadmap for the future.

We are incredibly grateful for this collaboration with the University of Nottingham and for the opportunity to work with such talented individuals. This partnership has been a tremendous step forward for Vigence, and we look forward to continuing our journey of growth and innovation.