Early Boots Adverts
April 4, 2016
“Gorgeous”. “Colourful”. “A real trip down memory lane”. These are just some of the comments from the 7000 people who have visited the Inspiring Beauty exhibition at Weston Gallery in Lakeside this year. As the quotes suggest, it is a gorgeous, glittering exhibition of advertising used by Boots to promote their No7 range of cosmetics, …
Marketing the ‘dear little things’
March 24, 2014
When cataloguing the records of the Wholesale Textile Association the other day, I came across a thought-provoking article in the trade magazine the ‘Textile Distributor’ from 1935. It offers advice to advertisers concerning the marketing of children’s wear and flags up what it considers to be a growth market: “Fashion counts enormously in presenting any …
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