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Invasion of the covid metaphor

This post is cross-posted from the i-human Covid-19 blog (University of Sheffield). It summarises a chapter I wrote for the book Being Human during Covid-19. I’d like to thank the editors of the book for both inviting me to write the chapter and giving me the opportunity to blog about it. *** As Milan Kundera said in …

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Covid metaphors: Three chapters and a special issue

When the pandemic began and I listened in to the chatter on the news, I started to think about the metaphors people used to talk about this devastating global event. I wrote quite a few blog posts on language, communication and metaphors. I also began various more academic activities which led to a special issue …

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Covid metaphors: Around the world in eight articles

When the Covid-19 pandemic began in 2020, Martin Döring (Institute of Geography, University of Hamburg) and I (Institute for Science and Society, University of Nottingham) began to assemble and then edit articles dealing with its metaphorical framing around the world (not the whole world, of course!). Covid-19 killed millions of people and caused huge distress …

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Covid, cowering and cowardice

We all remember Boris Johnson saying in March 2020 that we should take covid on the chin, followed by him saying in April that year that Covid was an invisible mugger that one should wrestle to the floor. This metaphorical framing of the virus as a physical assailant and of those having to deal with …

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Walls and covid

A few weeks ago, I wrote a brief blog post about the wall metaphor used during the pandemic. I approved of it, as it highlighted community action: the more individuals get vaccinated, the more protection there is for everybody – one brick doesn’t make a wall, but many do. The metaphor is now being used …

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Covid, consensus and conspiracy: Mapping a change in narrative

I have written about the concept of consensus before, in the context of climate change. Now it’s time to write a few words on how consensus is used as a concept in the context of covid, or more precisely, in the debate about the origins of the coronavirus. The emerging literature surrounding this origin story …

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From ‘deadly enemy’ to ‘covidiots’: Words matter when talking about COVID-19

This article, by Ruth Derksen, is republished from The Conversation under a Creative Commons license. Read the original article here. I thought it would make a great addition to the covid collection on ‘Making Science Public’ and I am grateful to Ruth for her permission to republish it. Dr. Ruth Derksen is a Senior Instructor  …

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From stigma to sigma? The covid variant naming conundrum continues

On 31 May the World Health Organisation tweeted: “Today WHO has announced a new naming system for key #COVID19 variants. The labels are based on the Greek alphabet (i.e. Alpha, Beta, Gamma, etc), making them simple, easy to say and remember.” In her retweet of that tweet Alice Roberts said “…delta, epsilon, zeta, eta, theta, …

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Walls, wars and waves: Some more thoughts on covid metaphors

The vaccination of the UK population has gone extremely well. There is still a race though between vaccinating against the covid virus and the emergence or introduction of new virus variants. However, fears of hospitals being overwhelmed by covid patients are dwindling. While this is going on, I noticed a metaphor that I had not …

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A new variant in covid speak

A couple of weeks ago, Andrew Reynolds alerted me to an interesting new variant in covid speak, a metaphor used by the Canadian Chief Public Health Officer Dr. Theresa Tam in the context of talking about vaccines and variants (a variant is a virus with one or two mutations). As reported by CBC on March …

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