Global Student mobility: Insights and implications for your recruitment strategy – a webinar by Dr Rahul Choudaha
November 12, 2015
Recently I had the opportunity to participate in a webinar on achieving international student enrollment goals given by Dr Rahul Choudaha, the CKO of WES (Chief Knowledge Officer of World Education Services). Organized by IEAA Australia, the 1 hour 20 minutes session saw participants from Australia, Singapore, NZ, HK and Malaysia. I found it both …
Total Campus (TM)
October 4, 2012
In the previous post, ‘Post-Purchase Dissonance and the Higher Education Product’ we began to think about, specifically, international campus activity in relation to the unusually long and changing experience of the educational product. Interviews with student informants have consistently given even greater emphasis than we had anticipated to the importance of peer-to-peer support networks (formal …
Post-Purchase Dissonance and the Higher Education ‘Product’
The research literature on ‘Buyer Behaviour’, particularly in marketing studies, consistently draws attention to the whole buying process rather than just the moment of purchase decision. The function of marketing is to ‘prepare’ the buyer for the purchase, by informing or educating about choices, and steering towards the vendor’s own product. Once the product is …
A university’s ‘international’ brand must be more than just spin to attract the best academics
September 18, 2012
Universities are constantly bombarding us with their ‘global’, ‘international’ and ‘worldwide’ credentials. You can barely visit a website or pick up a prospectus without reading about their global reach, world changing activity or international impact. These assertions have become every much a part of their brand as academic excellence, outstanding research reputation and an exceptional …
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