Shooting Elephants on the International Branch Campus I

I have recently become preoccupied by two elephants. The first is the ‘elephant in the room’: the enormous problem which everyone knows about but which no-one wants to discuss because it is too vast even to conceive or articulate, much less resolve. Let sleeping elephants lie. The second elephant is the unfortunate beast in George …

Total Campus (TM)

In the previous post, ‘Post-Purchase Dissonance and the Higher Education Product’ we began to think about, specifically, international campus activity in relation to the unusually long and changing experience of the educational product. Interviews with student informants have consistently given even greater emphasis than we had anticipated to the importance of peer-to-peer support networks (formal …

Post-Purchase Dissonance and the Higher Education ‘Product’

The research literature on ‘Buyer Behaviour’, particularly in marketing studies, consistently draws attention to the whole buying process rather than just the moment of purchase decision. The function of marketing is to ‘prepare’ the buyer for the purchase, by informing or educating about choices, and steering towards the vendor’s own product. Once the product is …

Knowledge without Borders: A Malaysian Example

It was one of those happy, and totally unexpected, events. We were on our way to visit Universiti Utara Malaysia (UUM). We arrived at the airport, with a few hours to spare before our first meeting, and were wondering what to do with the time. In baggage reclaim we met Dzulkifli Abdul Razak, Prof. Tan Sri …

International Campuses or International Students?

For those of us who have long been active in developing educational and research provision outside the UK, it is heartening to learn that David Willets is keen to address the barriers to greater engagement by UK universities in overseas ventures. Developments such as international campuses (a major focus of recent discussions in the UK …