Adrian Mateo
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Branching Out
March 17, 2014
As part of its closing act, the ‘Global Citizen Workshop 2014’ ended with a small(er) round-table discussion before waving adieu to the many delegates that had attended over the past few days. Issues of branch campuses, internationalisation of both the curriculum and the experience were debated including an insight into the difficulties of collaborating research …
Supervising up an international Masters project – a Malaysia perspective
April 18, 2013
This is the third in a series of special blogs about setting up and supervising international and inter-campus projects based on the experiences of staff at the Nottingham University Business School (NUBS) in the UK and Malaysia. In this blog post we look at supervising an international project from a Malaysia perspective based on the experiences of …
A university’s ‘international’ brand must be more than just spin to attract the best academics
September 18, 2012
Universities are constantly bombarding us with their ‘global’, ‘international’ and ‘worldwide’ credentials. You can barely visit a website or pick up a prospectus without reading about their global reach, world changing activity or international impact. These assertions have become every much a part of their brand as academic excellence, outstanding research reputation and an exceptional …
Why we need to recapture ‘marketing’ from the ‘marketisation’ of higher education debate
June 14, 2012
Critics of marketing in higher education (HE) argue that a fundamental and inexorable conflict exists between the intrinsic purposes and values of education and what has been described as an increasing shift towards ‘marketisation’ or ‘corporatisation’ i.e. treating HE as a commodity open to market forces with students as its primary customers. Some have asserted …
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