Do we want knowledge without borders?
October 30, 2012
Preparing a workshop on writing for journals in Suva, Fiji, and working on a research bid with Pacific Island colleagues, I was struck by the realisation that I could only think of one journal article in the leading international and comparative education journals that had been written by an author from the region, and that …
Total Campus (TM)
October 4, 2012
In the previous post, ‘Post-Purchase Dissonance and the Higher Education Product’ we began to think about, specifically, international campus activity in relation to the unusually long and changing experience of the educational product. Interviews with student informants have consistently given even greater emphasis than we had anticipated to the importance of peer-to-peer support networks (formal …
Post-Purchase Dissonance and the Higher Education ‘Product’
The research literature on ‘Buyer Behaviour’, particularly in marketing studies, consistently draws attention to the whole buying process rather than just the moment of purchase decision. The function of marketing is to ‘prepare’ the buyer for the purchase, by informing or educating about choices, and steering towards the vendor’s own product. Once the product is …
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