Ingenuity18: Water Is Life

“Being part of The Ingenuity Lab gave me access to a support network that guided me through the unfamiliar territory of finance, marketing, IP, sales, pitching and admin. Having won the first ever UNIP Prize at Ingenuity17, I’ve now got a free office in The Ingenuity Centre which made room to conduct a professional team …

Ingenuity18: Taking the Next Step

Dr Mattia Fosci joined as a member of the Ingenuity Lab in 2014 and has been working to establish his business and develop his app, Yoop, with the help of the Lab. Fake News debate launches content app Yoop at University of Nottingham Thursday, 30th November saw the launch of Yoop, the first app to rate, …

Ingenuity18 Tips: Turning your idea into a Business

Emma Hartley is a University of Nottingham Alumna, and last year’s winner of the Ingenuity17 Sainsbury Management Fellow Prize. Since graduating in 2015, Emma has worked hard to develop Pulse AED – an affordable and high-quality defibrillator that is experiencing incredible success for an early-stage start-up. I never saw myself becoming an entrepreneur.  Scrolling through Instagram, I saw …

Wholesome Juicery: Making a Dream, Reality

The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer. – Nolan Bushnell, Founder of Atari and …

Proodle Solutions: Putting Knowledge into Action

The goal of education is not to increase the amount of knowledge but to create the possibilities for a child to invent and discover, to create men who are capable of doing new things. – Jean Piaget, Clinic Psychologist   Today we’re getting to know the founder of Proodle Solutions, Shrenik Paras Parmar. Full name: Shrenik Paras Parmar …

Breezispeaking: The Art of Public Speaking

”The most beautiful thing you can wear is confidence.” – Blake Lively, Actor Today we’re sharing the story of Breezispeaking founders Tarek and Asante. Full name: Tarek Jammali and Asante Ntata Age: Tarek Jammali (23) and Asante Ntata (21) Nationality: Tarek Jammali (British) and Asante Ntata (British) Company: Breezispeaking What did you study at the University of Nottingham, and …

Message from Steve Chapman – Welcome back!

Welcome back everyone, I hope you all had a good summer, and are as excited about the coming year as we are. For us at the Ingenuity Lab, it’s all about the community and how we build that community to provide support for you as entrepreneurs to fulfill your potential. It’s worth reminding you that …

Why Should We Think about Inclusive Design for Products and Services?

”Inclusive design uses diversity to guide innovation” – Tim Allen What is inclusive design? Inclusive design is the process of designing products or services to a diverse range of people with physical disabilities or special needs and delivering a transparent and consistent user experience. The British Standards Institute (2005) defines inclusive design as: ”The design …

Developing Community Football in China: China-Britain FC brings Nottingham Forest to Zhejiang

‘‘Champions keep playing until they get it right” – Billie Jean King China-Britain Football Centre China-Britain Football Centre is a new initiative established by two graduates from the University of Nottingham Ningbo (UNNC) campus, Kayleigh Renberg-Fawcett and Rob Avery-Phipps. Kayleigh and Rob recognise that the power of football in the UK is something which should not …

Emotional Sweating: Reversing the decline in box office sales

“People always like the easy route. You have to push very hard to get something unusual, something different” – Danny Boyle   In recent years, there has been a dramatic decline in blockbuster ticket sales, resulting in massive losses for major movie studios, and films like King Arthur being released with a predicted $150million loss. Although …