The Soft Power of Local Elections

Written by Stefan Braig. One of the core elements of Taiwan’s soft power and public diplomacy is its self-portrayal as the beacon of democracy among ethnic Chinese societies. While for the green camp, democracy is something that sets Taiwan apart from China, for the ruling KMT democracy is what makes Taiwan a model for future …

China’s global media: Mixed signals

Written by Vivien Marsh. If my former BBC boss Richard Sambrook was right to question the survival of 24-hour rolling television news in the social media age, why are the Chinese authorities now hugely expanding their own such operations in order to get their message across overseas? China may have banished Western social media infrastructure …

China’s public diplomacy shifts focus: From building hardware to improving software

Written by Ingrid d’Hooghe. China spends more money and effort on developing public diplomacy strategies and instruments than any other country in the world. The Chinese government has embraced the ideas of soft power and public diplomacy to an extent not often seen in China with regard to political concepts from abroad. It believes that …

Limits of China’s Cultural Diplomacy

Written by Gary Rawnsley. It is not surprising that the government in Beijing has privileged culture and tradition in its soft power strategy as these should be the easiest themes to sell and they avoid giving further prominence to the political and social issues that undermine China’s soft power credibility. The Chinese clearly have an …

China’s struggle with soft power

Written by Gary Rawnsley. In 1990, Joseph Nye published Bound to Lead, which first introduced the term Soft Power to the vocabulary of international relations. Just three years after it first appeared in the US, Bound to Lead was translated into Chinese and was published in the PRC. Since then there has been an explosion …