What happens before authenticity? – Dr Brendan Canavan

February 27, 2025

Dr Brendan Canavan is an Assistant Professor of Marketing at Nottingham University Business School and Theme lead for authenticity and experience design for the Sustainable Travel and Tourism Advanced Research Centre (STTAR Centre). In this blog, Brendan discusses the question ‘What happens before authenticity?’ examining how he and Professor Jillian Rickly, Head of the Marketing, …