On shampooing and beauty: business against gender stereotypes?
February 17, 2014
Of the many big businesses involved in beauty products, I can only count a few who have started, more or less recently, to advertise their products by challenging gender stereotypes. Two companies in particular come to mind for recent campaigns and adverts. Pantene has released an advert in the Philippines for a movement (as named …
Still Avoiding Responsibility: Business and Body Image
January 9, 2013
A recent publication by Steve Biddulph, Raising Girls, has received plenty of press coverage this week, as he claims that girls are facing a barrage of toxic messages through advertisements, TV programs, and other media outlets. This comes at a time when resurgent feminist groups are demanding that the ‘traditional’ topless models on Page 3 …
The Greatest Movie Ever Sold
March 13, 2012
Or officially POM Wonderful Presents: The Greatest Movie Ever Sold. That’s for sponsorship reasons which will be made clear shortly. The Greatest Movie is the third movie in our annual Doing the Business film season, in partnership with the Broadway Cinema. Launched in 2011, The Greatest Movie is, narrowly, about product placement and, more broadly, …
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