What is fair in the age of Fair Trade?
March 6, 2014
Think back 20 or even 10 years. Did you buy fair trade? Had you even heard about it? It is quite inexplicable how fast it has grown and how pervasive fair trade has become. It has grown to be $7billion market worldwide in 2013. A third of which is the UK alone (~£1.8bn / $2.8bn). …
Should we be using carrots rather than sticks?
February 12, 2013
You’ve probably heard about flashmobs, but have you heard about carrotmobs? I came across this article in the Financial Times last week (FT 31st Jan, Activists trade stick for carrotmob by Amy Tsang), which raised some interesting questions. A carrotmob is described as a group of consumers coming together to buy a company’s product in order …
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