On shampooing and beauty: business against gender stereotypes?
February 17, 2014
Of the many big businesses involved in beauty products, I can only count a few who have started, more or less recently, to advertise their products by challenging gender stereotypes. Two companies in particular come to mind for recent campaigns and adverts. Pantene has released an advert in the Philippines for a movement (as named …
How do consumers negotiate citizenship in online dialogue?
September 24, 2013
Piercing the brand ‘veil’ in social media: How do consumers negotiate citizenship in online dialogue? Douglas Holt asks the question: “Why do brands cause trouble?” pointing to the potential for brands to act as explicit signifiers of product attributes (e.g. quality / reliability) and as implicit markers of wider corporate responsibilities (e.g. social justice …
The Greatest Movie Ever Sold
March 13, 2012
Or officially POM Wonderful Presents: The Greatest Movie Ever Sold. That’s for sponsorship reasons which will be made clear shortly. The Greatest Movie is the third movie in our annual Doing the Business film season, in partnership with the Broadway Cinema. Launched in 2011, The Greatest Movie is, narrowly, about product placement and, more broadly, …
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