Professor of Marketing, Nottingham UK
Christine Ennew is Pro Vice Chancellor at the University of Nottingham where she has responsibility for Internationalisation and the Faculty of Science. She was formerly Dean of the Faculty of Social Sciences, Law and Education and is also Professor of Marketing in the Business School.
She has been actively involved in the Financial Services Research Forum since its relocation to the University of Nottingham and has served on the Steering Group for most of this period. Her research interests lie in the area of services marketing and specifically financial services. She has focused her research on key strategic themes, including service quality and delivery, loyalty and retention, and service failure and recovery and has completed a range of FSRF funded projects, most notably in relation to the development of the Trust Index. She has also undertaken business oriented research specifically in the areas of customer satisfaction, marketing relationships and trust, including on behalf of a number of major banking organisations. She has published some 100 articles in refereed journals, presented over 60 refereed conference papers and produced 4 books.