Health Claims and the ASA
July 21, 2016
As I have previously discussed, non-specific health claims are a challenge to marketing professionals. Such claims, for example saying a food is “healthy” or “good for you,” must be accompanied by a specific health claim which forms part of an approved EU list (see article 9(3) of the Nutition and Health Claims Regulation). The Advertising …
Chesterfield FC, a Raffle and Consumer Law
July 20, 2016
As reported by the BBC a competition run by Chesterfield FC appears to have gone horribly wrong. A raffle, where the winner could win a place on Chesterfield’s pre-season tour, appears to not have been won by any of the legitimate entrants. This is obviously a public relations own goal for Chesterfield, but does it …
Lights, Labels, Action
May 13, 2016
How easy is it to read a label? Food Detectives, on BBC2 on 13th May 2016 at 7.30pm, attempts to answer this question. It turns out that the answer is “not very easy.” On a cold November morning I met Sean Fletcher and a BBC crew outside the Nottingham Playhouse. My role involved setting challenges …
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