March 10, 2014, by Graham Kendall

The science that makes us spend more in supermarkets, and feel good while we do it

“When you walk into a supermarket, you probably want to spend as little money as possible. The supermarket wants you to spend as much money as possible. Let battle commence.”

… so starts the article that we recenty published in TheConversation. It looks at some of the strategies that supermarkets use to try to get you to spend more money than, perhaps, you had planned to do!

 

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