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Creating 3D environments for virtual experiences 1/2: 360° Video and 3D Modelling

As part of our goal to create a 3D bar for beer tasting experiments – described in our guest blog post by Marit Nijman, researcher in the Sensory Science Centre – we are currently experimenting with a variety of technologies that can be used to capture and recreate realistic 3D environments. In this blog post, …

Creating a virtual bar for a beer tasting experiment

This is a guest blog by Marit Nijman, PhD student in the Sensory Sciences Centre of the School of Biosciences. Do you think you would feel differently about a beer if you have it in a pub as opposed to a plain white room? My PhD research has shown that consumers’ responses to products can …