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Spotlight On: Advertising, Marketing and PR

By Hannah Smith, student blogger On 24 February I attended the Spotlight On… Advertising, Marketing, and PR event hosted by Careers with a stellar line-up from advertising agencies and cultural public relations (PR) start-ups to a consumer goods supplier. I left the event feeling full-to-the-brim with possibilities! The five guest speakers from AMVBBDO, The Dairy, Saatchi …

Making an impression in the digital marketing world

By Aaron Dicks, Managing Director, Impression Aaron Dicks, Managing Director of Impression, shares his career journey and advice about how to get into the digital marketing sector. Hear from Aaron and other experts in marketing, advertising and PR at our Spotlight On…Advertising, Marketing and PR event.  When and how did you become interested in digital …

Expert insight into working in PR

By Dana Corson, Account Director, Proactive International PR PR professionals are known to be the masters of brand disasters, ensuring that their clients survive scandal. Since the rise of social media, public opinion has been more high-profile than ever before, with customer responses often making the news. PR works to ensure that, that opinion is …